Creating powerful content

Attracting new customers is a challenge for all businesses, yet many are finding success through high-quality content.

Once considered a ‘nice to have’, content is now a powerful marketing tool. Blogs, social media, newsletters, case studies, learning materials, thought-leadership – well-written content lets you show off your expertise and engage new and existing customers. Read ‘Content delivers customers’ to find out more.

Content delivers a clear return on investment, its value far exceeding its cost. Content tells a company’s story but it also boosts search engine ratings, improves web traffic and, importantly, drives visitors to make enquiries and convert into real-life customers. Read ‘Proving Return on Investment’.

The leading healthcare copywriting team, Grey Gosling combines journalistic quality with marketing know-how to create content that engages customers and delivers returns. Find out more about Grey Gosling

The first issue of Grey Gosling’s eNewsletter, Wordsmith, is now available to download, read and enjoy. Dedicated to helping you produce valuable and well-written content, this handy publication is full of advice, ideas and information. And what is more, it is completely free. Wordsmith Issue 1 Oct 2014