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 Objective: As the
largest employer in the
area, East
Kent-based Pfizer Global
Research and Development
wanted to communicate
with a wide range of
stakeholders in order to
position itself as an
employer of choice.
Solutions: Grey
Gosling created a
quarterly newsletter
with a
carefully-targeted
approach to the
selection of news
articles and features
stories to ensure that
the Pfizer was presented
to the outside world in
the most appropriate
way. Making extensive
use of high quality
images and original
photography, a highly
effective design made
the printed publication
attractive to its
potential audience.
Success: Moving
into its third year, Connections,
has received additional
investment including a
major redesign, an increase in
size and a doubling of circulation.
Connections has
evolved from a community
newsletter to become Pfizer's company magazine
in Sandwich, with copies
being sent directly to a range of
important local,
regional and national
stakeholders.
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