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 Objective:
IMS Health wanted to
produce an expert report
to maintain its
reputation as the
leading provider of
information and analysis
on changing industry
trends and perspectives.
Solution: Working
alongside staff from
Burson Marstellar, Grey
Gosling created an
expert report entitled 'PharmaComplexity:
The need for new models
and metrics'.
Drawing together the
opinions of five senior
IMS analysts, the report
maintained a wide sweep,
covering areas as
diverse as pricing and
reimbursement, the
empowered patient,
generics, non-retail
distribution.
Success: The
report was distributed
to many thousands of IMS
customers and
prospective clients and
made available on the
company website. Grey
Gosling’s work in the
report’s production was
described by an IMS Vice
President as
“excellent”.
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