|
 Objectives:
Pfizer's R&D European HQ
in Sandwich wanted to
communicate a range of
information about the
company in a transparent
way in order to
establish strong
relationships with new
and existing stakeholders.
Solutions:
Liaising with several
members of the senior
leadership team, Grey
Gosling created a
high-quality company
brochure that, both in
design and content,
fully reflected the
nature and culture of
Pfizer's Sandwich site.
Using interviews with
key people throughout
the organisation, Grey
Gosling delivered the
first draft within three
weeks.
Success: Within
six months, Pfizer
reprinted the brochure
for several purposes
including stakeholder
relations and graduate
recruitment. After 12
months, the client asked
Grey Gosling to update
the publication to
reflect changes in the
company.
|
|
