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 Objective:
AstraZeneca wanted to
raise awareness of the
excellence of its work
with a range of
stakeholder groups and
potential partners.
Solutions:
Advising AstraZeneca
(and its PR agency, Red
Door Communications)
that they enter the
Pharmaceutical Marketing
Excellence Awards, Grey
Gosling created a
comprehensive award
submission for its
oncology portfolio in
the Therapy Franchise
category.
Success: The
AstraZeneca entry was a
finalist in the Therapy
Franchise category,
beating entries from
many other companies
from across the
industry. In addition,
Red Door Communications
advised another client.
Sanofi-Aventis, to
approach Grey Gosling to
produce an award entry
the following year.
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