|
 Objective:
Communications
specialist, Virgo
Health, wanted to raise
awareness of its
strategic consultancy
services in order to
open up new
opportunities.
Solution: Working
from an open brief, Grey
Gosling created An
Unhealthy Paradox?
Contradiction,
congruence and the
reputation of an
industry.
The
publication, a White
Paper, tracked trends,
provided analysis and
included comment and
opinion from more than
ten senior
pharmaceutical industry
insiders, as well as
capturing Virgo’s angle
on the issues.
Success: The
report, distributed
widely in the UK
pharmaceutical industry,
was well-received and
sparked a very
productive debate on the
issues. |
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