Business writing projects
Below are examples of expert reports, White Papers and other business writing projects.
White Paper series – Quintiles
Throughout 2011, Quintiles’ Late Phase team aim to publish a series of White Papers focusing on emerging trends in late phase data capture. The Grey Gosling copywriting team will work with their senior consultants to develop these White Papers, shaping the structure of the paper and shaping the dry facts into compelling content.
Sample costs for writing three business reports/White Papers = £3,000
‘Expert report’ mailings
Fledgling company, Your Insight, wanted to create a series of expert report mailings to broaden the customer base for its consultancy services. Grey Gosling created a series of bright and attractive mail pieces that also packed a punch on content.
Sample costs for writing a series of mailings = £2,500
Business report – Pharma Complexity, IMS Health
IMS Health wanted to produce an Expert Report to maintain its reputation as the leading provider of information and analysis on changing industry trends and perspectives. Working with senior consultant, Grey Gosling copywriters created a thought-leading report that was distributed to several thousand IMS customers and prospective clients. Our work was described by one IMS Vice President as “excellent”.
Sample costs for writing an expert report = £1,200
External magazine article – Astellas
In a campaign to raise its profile in Asia, Astellas Pharma asked Grey Gosling to develop a feature article on the topic of communicating with healthcare payers for submission to PharmaFocus Asia. Working with a senior director and expert in market access, Grey Gosling copywriters successfully generated an article that met both the needs of the client and the magazine.
Sample cost for developing a feature article for external publication = £500
Internal comms initiative – BioVault Guide
Top biobank, BioVault, wanted a leavepiece leaflet for use at trade events. Grey Gosling created a simple yet effective fold-out guide to the company, stressing its high quality services and reputation.
Sample cost for writing content for a 4-page guide = £750
