Ghostwriting projects
Authored articles in industry magazines are an excellent way to raise a company’s profile in the external environment. However, senior experts are busy people with little time to spare to sit down and write.
Grey Gosling’s team of journalists and business writers have unrivalled experience in working with companies to generate ghosted content, allowing experts to focus on their day job and still have authored articles ou in the external environment.
- Articles
- Reports
- Speeches
- Guides
Below are some case studies of recent work, including some examples of our team’s writing. In addition, there are sample costs to demonstrate the cost-effectiveness of our copywriting service.
Industry magazine articles – Innovex UK
Innovex UK, part of Quintiles Commercial, wanted to raise its profile in the UK with a series of articles in three key magazines; Scrip, Pharmaceutical Marketing and PharmaFocus. Selecting Grey Gosling for its experience and individual contacts, our copywriting team generated a guide to contract sales as well as articles on sales force effectiveness and market access in the secondary care market. All three were successfully placed in the respective magazines.
Sample cost for ghostwriting a feature article = £500
Business report – Pharma Complexity, IMS Health
IMS Health wanted to produce an Expert Report to maintain its reputation as the leading provider of information and analysis on changing industry trends and perspectives. Working with senior consultant, Grey Gosling copywriters created a thought-leading report that was distributed to several thousand IMS customers and prospective clients. Our work was described by one IMS Vice President as “excellent”.
Sample costs for writing an expert report = £1,200
