Business writing

Promoting your company doesn’t always mean advertising and corporate brochures. Thought-leading White Papers, business reports and articles in industry magazines are fantastic ways to stamp your authority on an issue/topic and demonstrate your company’s expertise.

Grey Gosling copywriters have worked with some of the top pharma, companies, business intelligence consultancies and communications agencies to produce:

• White Papers
• Opinion articles
• Business reports
• Magazine articles
• Speeches.

Below are some case studies of recent work, including some examples of our team’s writing. In addition, there are sample costs to demonstrate the cost-effectiveness of our copywriting service.

White Paper series – Quintiles

Throughout 2011, Quintiles’ Late Phase team aim to publish a series of White Papers focusing on emerging trends in late phase data capture. The Grey Gosling copywriting team will work with their senior consultants to develop these White Papers, shaping the structure of the paper and shaping the dry facts into compelling content.

Sample costs for writing three business reports/White Papers = £3,000

‘Expert report’ mailings

Fledgling company, Your Insight, wanted to create a series of expert report mailings to broaden the customer base for its consultancy services. Grey Gosling created a series of bright and attractive mail pieces that also packed a punch on content.

Sample costs for writing a series of mailings = £2,500

Business report – Pharma Complexity, IMS Health

IMS Health wanted to produce an Expert Report to maintain its reputation as the leading provider of information and analysis on changing industry trends and perspectives. Working with senior consultant, Grey Gosling copywriters created a thought-leading report that was distributed to several thousand IMS customers and prospective clients. Our work was described by one IMS Vice President as “excellent”.

Sample costs for writing an expert report = £1,200

External magazine article – Astellas, PharmaFocus Asia

In a campaign to raise its profile in Asia, Astellas Pharma asked Grey Gosling to develop a feature article on the topic of communicating with healthcare payers for submission to PharmaFocus Asia. Working with a senior director and expert in market access, Grey Gosling copywriters successfully generated an article that met both the needs of the client and the magazine.

Sample cost for developing a feature article for external publication = £500