Writing content for companies
There is nothing more important to a company than its reputation. Finding the right tone of voice to talk about achievements and the best way to succinctly describe the company and its activities, yet also ensure the copy is vibrant and compelling, are challenges Grey Gosling’s corporate copywriters face every day.
- Brochures
- Websites
- Company marketing materials
- Stakeholders reports
However you communicate with your stakeholders, Grey Gosling can help you reach your audience.
Below are some case studies of recent work, including some examples of our team’s writing. In addition, there are sample costs to demonstrate the cost-effectiveness of our copywriting service.
Company brochure – Bristol-Myers Squibb UK
As an international company, BMS had access to corporate materials from Head Office, however, the UK Marketing and Communications team needed a brochure that considered the unique nature of the UK market and the BMS UK offering.
Working closely with the BMS communications teams at their UK office, Grey Gosling copywriters interviewed senior BMS leaders and brand teams, as well as researched background materials, to generate new UK-specific content.
By blending this new copy with adapted content from existing BMS sources, we created a valuable publication and communications tool for the entire BMS UK team.
Sample price for writing all content for a 16-page company brochure = £2,000
Sample price for content PLUS full service management = £4,000
Company website – medeConnect
MedeConnect is the market research division of the Doctors.net.uk group, specialising in high quality online research with healthcare professionals. It creates an online bridge between doctors and pharmaceutical companies.
Due to the importance of creating the website – the company’s shop window to the outside world and their customer base – timelines were short, but by working closely with medeConnect staff, Grey Gosling copywriters were able to generate high quality content quickly – and cost-effectively.
Sample price for writing all content for 8-page website = £1,500
Stakeholder report – Pfizer R&D Europe Science Review
Pfizer’s European Research and Development Headquarters at Sandwich in Kent has been a powerhouse for scientific achievement for more than 50 years, seeing the discovery and development of many life-saving medicines.
To celebrate this achievement and to raise Pfizer’s profile in the UK as a scientific innovator, the company asked Grey Gosling to help them create a European Science Review. By interviewing scientist and senior leaders, Grey Gosling copywriters created content that was accessible to both scientific and lay audiences.
However, sometimes events overtake a large project and this is what happened with the Pfizer European Science Review when the company announced the closure of its Sandwich site in January 2011. All is not lost however, as Pfizer will use the content from the Review as it works with local and national government to find companies to use the high-tech facilities in Sandwich.
Sample price for writing all content for 60-page report = £6,000
Sample price for all content PLUS full service management = £9,000
