Writing for internal audiences
A company’s greatest asset is its people. To create well-informed, internal company champions, it is crucial that all internal communications are clear, concise and compelling.
The Grey Gosling copywriting team have worked closely with internal communications teams for successfully many years. This includes writing articles for internal newsletters and magazines, generating content for intranet sites or internal blogs, and helping with routine and special internal comms projects.
- Internal newsletters and magazines
- Intranet sites
- Announcements of new initiatives
- Speeches for senior leaders
Below are some case studies of recent work, including some examples of our team’s writing. In addition, there are sample costs to demonstrate the cost-effectiveness of our copywriting service.
Newsletter copywriting – ‘Stellar’, Astellas Europe
A fast-growing and dynamic, Astellas has a lot to communicate to its employees. As a consequence, its European headquarters in the UK produces Stellar, a glossy internal magazine in five languages aimed at staff across the continent.
With an in-depth knowledge of the pharmaceutical and healthcare industry and unrivalled experience of writing for internal publications, Grey Gosling copywriters contribute news, feature and interview articles for each edition.
Sample cost for writing one news article = £150
Sample cost for writing interview-based article = £250
Sample cost for writing one feature = £300-£500
Internal newsletter (full service) – Bristol-Myers Squibb
Grey Gosling has worked on The Grapevine, BMS UK’s internal newsletter for more than three years. The Grapevine and its specialised supplements provide a link to all employees, providing them with news of company events and opportunities
Sample cost of writing and managing an 12-page newsletter = £4,000
Intranet news site – ‘The Pipeline’
In a scientific organisation, exchanging information is a must. The intranet news site, The Pipeline, maintained the flow of information about the scientific advances made in Pfizer R&D facility in Sandwich, Kent. NB: The company has recently announced the closure of this site.
Using their unrivalled experience, Grey Gosling’s experienced copywriters regularly generated news, interview-based and feature articles on all aspects of drug research and development for the weekly publication. This involved attending events and interviewing scientist and senior leaders, as well as the crucial task of making complex scientific content accessible to all without losing detail and accuracy.
Sample costs for providing three news and two features articles per week = £600
