Writing for marketing projects
Materials form the backbone of any promotional strategy and the copy on the page describing the company, product or initiative has to be concise and clear. Grey Gosling’s team of copywriters has extensive experience working on a range of marketing-led projects – from ‘disease area’ newsletters aimed at healthcare professionals to company leaflets/leave-pieces for trade shows and even entire promotional websites.
- Concise and clear copy
- Extensive experience
- Often work alongside PR/advertising agencies
Below are some case studies of recent work, including some examples of our team’s writing. In addition, there are sample costs to demonstrate the cost-effectiveness of our copywriting service.
Company marketing materials – Arla Nutrition
Dairy company Arla approached Grey Gosling to create a publication to promote their nutrition division in a number of different settings including at trade shows and as part of a marketing campaign. Grey Gosling copywriters created punchy, concise copy that accurately described the company’s very technical offering. Arla also asked Grey Gosling’s design and production team to create the design for the publication.
Sample cost for writing a 12-page divisional ‘brochure’ = £2,500
Sample cost for writing content and managing design of a 12-page ‘brochure’ = £4,500
Company website – medeConnect
MedeConnect is the market research division of the Doctors.net.uk group, specialising in high quality online research with healthcare professionals. It creates an online bridge between doctors and pharmaceutical companies.
Due to the importance of creating the website – the company’s shop window to the outside world and their customer base – timelines were short, but by working closely with medeConnect staff, Grey Gosling copywriters were able to generate high quality content quickly – and cost-effectively.
Sample price for writing all content for 8-page website = £1,500
Sample price for writing all content for a 12-page website = £2,500
